Samsung’s 2025 television lineup is a massive leap into the era of the “AI TV.” This year, the focus isn’t just on more pixels, but on smarter ones.
With the introduction of Samsung Vision AI, these sets can now upscale old home movies, translate live broadcasts in real-time, and even monitor your pets while you’re away.
The 8K Titans:
Neo QLED 8K
For those who want the absolute pinnacle of what is technically possible, the 8K lineup remains the “King of the Hill.”
These models feature the NQ8 AI Gen3 processor, which uses 512 neural networks to make even standard HD content look like it was shot in 8K.
-
QN990F (Flagship): The “ultra-premium” monster of the year. It features a stunning, nearly bezel-less design and the new Wireless One Connect Box, which beams 8K video from your devices to the screen from up to 30 feet away—no wires required.
-
QN900F: The more accessible 8K powerhouse. It includes the same top-tier AI upscaling and the “Infinite Air” stand, giving the illusion that the screen is floating in your living room.
By using “Quantum Mini LEDs” that are 1/50th the size of traditional LEDs, these TVs offer incredible brightness and precision. They are the best choice for bright, sunny living rooms.
-
QN95F: The top-tier 4K model, featuring the highest number of local dimming zones for deep blacks and a sleek design that sits flush against the wall.
-
QN90F: Samsung’s most versatile 4K TV. This year, it introduces a massive 115-inch model—the largest consumer screen Samsung has ever produced. It also features a new “Glare-Free” coating.
-
QN80F: A mid-range hero that brings Mini-LED technology to a wider audience, now available in a huge 100-inch size for that theater-at-home feel.
-
QN70F: The entry point into the Neo QLED family, offering great 4K AI upscaling and solid gaming features without the flagship price tag.
The Mini-LED Masters:
Neo QLED 4K
The OLED Evolution
Samsung has expanded its OLED range significantly for 2025, focusing on “glare-free” technology that solves the traditional OLED problem of being too reflective in bright rooms.
-
S95F (Flagship OLED): Likely the best TV Samsung has ever made. It uses QD-OLED (Quantum Dot) technology to hit 30% higher brightness than last year and features a 165Hz refresh rate for elite gaming.
-
S90F: The “sweet spot” model. It balances incredible contrast with a high-performance AI processor. It’s available in the widest range of sizes, from a compact 42-inch up to a cinematic 83-inch.
-
S85F: A new entry-level OLED for 2025. It offers those perfect “infinite” blacks and Pantone-validated colors at a much more competitive price point.
These TVs are designed for people who don’t want their living room to look like a tech showroom. They blend into your decor like furniture or art.
- The Frame Pro (2025): A major upgrade to the classic Frame. It now features a Neo QLED panel for better brightness and a completely wireless connection to the One Connect box.
- The Frame: The classic “Art TV” continues with a matte, canvas-like finish and access to over 3,000 museum-quality artworks.
- The Serif: Defined by its “I” shaped profile, this TV is a piece of furniture in itself. It’s perfect for the middle of a room or a designer studio.
- The Terrace: Samsung’s outdoor specialist. It is IP55 weather-resistant and features a ultra-bright Neo QLED screen designed to be visible even in direct sunlight.
- The Sero: The world’s only rotating TV. It can flip to a vertical orientation, making it the ultimate screen for browsing social media or watching TikToks and YouTube Shorts.
Lifestyle & Design TVs
The Value Kings:
Crystal UHD
If you want the Samsung experience—the smart features, the reliability, and the sleek look—without spending thousands, the Crystal UHD series is the way to go.
-
DU9000 / DU8000 Series: These 4K TVs focus on “PurColor” technology and a slim “AirSlim” design. While they lack the Mini-LEDs of the higher models, they offer a crisp, vibrant 4K picture that punches well above its weight class.