Samsung’s 2025 television lineup is a massive leap into the era of the “AI TV.” This year, the focus isn’t just on more pixels, but on smarter ones.
With the introduction of Samsung Vision AI, these sets can now upscale old home movies, translate live broadcasts in real-time, and even monitor your pets while you’re away.
The Flagship Series
The absolute pinnacle of Sony’s picture processing and panel technology.
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BRAVIA 9 (Mini-LED) Regarded as the “top dog” in Sony’s 2025 catalog, this carry-over flagship continues to dominate for those who want blinding brightness and precision. It features the XR Backlight Master Drive, which uses a unique 22-bit control system to eliminate “blooming” and mimic the contrast of an OLED while hitting peak brightness levels that can practically light up a room.
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BRAVIA 8 II / Mark II (QD-OLED) The shiny new superstar for 2025. This model officially succeeds the legendary A95L as Sony’s flagship QD-OLED. It’s reportedly 25% brighter than its predecessor and utilizes a 4th-generation QD-OLED panel. It’s the go-to choice for “picture purists” who want the most vibrant colors and deepest blacks available on the market.
Premium televisions designed for dedicated home theaters and high-end gaming.
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BRAVIA 8 (OLED) A standard WOLED (White OLED) model that offers a more accessible entry point into the world of perfect blacks. It’s incredibly thin and features Acoustic Surface Audio+, where the screen itself vibrates to produce sound, making it a favorite for wall-mounting.
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BRAVIA 7 (Mini-LED) Positioned as the “Goldilocks” of the Mini-LED range, the Bravia 7 offers many of the flagship Bravia 9’s features—like the XR Processor—at a significantly lower price point. It’s a powerhouse for bright living rooms where glare is an issue but cinematic quality is still a priority.
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BRAVIA XR A95L (77-inch) While the new Bravia 8 II handles the smaller flagship sizes, Sony is continuing the 77-inch A95L as its primary large-format QD-OLED for 2025. It remains one of the most decorated TVs in recent history for its color accuracy.
High-Performance
OLED & Mini-LED
Mid-Range & Entry-Level 4K
Reliable performers that bring Sony’s famous “X1” and “XR” processing to a wider audience.
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BRAVIA 5 (Mini-LED) A brand-new addition for 2025, the Bravia 5 replaces the long-standing X90L series. It brings Mini-LED technology down to a mid-range price point for the first time in Sony’s lineup. It’s particularly notable for offering a massive 98-inch size option for those looking to build a “wall of video” on a budget.
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BRAVIA 3 (LED) The mainstream hero. It uses a standard LED panel but benefits from Sony’s 4K HDR Processor X1, which does a better job of upscaling low-quality content than almost any other entry-level TV. It’s a great “all-rounder” for bedrooms or secondary living spaces.
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BRAVIA 2 II / Mark II (LED) The most affordable way to get into the Sony ecosystem in 2025. This new entry-level model is designed for simplicity, featuring Google TV and basic 4K upscaling. It’s a straightforward, reliable set for casual viewing.
Niche sizes and legacy models that fill specific needs.
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A90K (42″, 48″ OLED) Sony continues to offer these smaller OLEDs for 2025. They are incredibly popular with high-end desktop gamers who want the pixel-perfect precision of an OLED in a size that fits on a desk.
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W800 (32″ LED) The lone survivor of the non-4K era. This 720p/1080p model remains in the 2025 lineup for kitchens, RVs, or small spaces where a 4K resolution isn’t necessary.
Specialty & Small Format Models
The Value Kings:
Crystal UHD
If you want the Samsung experience—the smart features, the reliability, and the sleek look—without spending thousands, the Crystal UHD series is the way to go.
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DU9000 / DU8000 Series: These 4K TVs focus on “PurColor” technology and a slim “AirSlim” design. While they lack the Mini-LEDs of the higher models, they offer a crisp, vibrant 4K picture that punches well above its weight class.